The Floating Hospital Website

The Floating Hospital is one of New York City’s oldest and most impactful healthcare providers—serving families in need with dignity, compassion, and comprehensive care. When they needed a modern, user-friendly website that could better serve their patients and communicate their mission, they turned to Dream Digital 360.

Our team delivered a full website redesign rooted in accessibility, mobile responsiveness, and storytelling—reflecting both the rich legacy and ongoing mission of The Floating Hospital.

Project Objectives

• Improve navigation and user experience for patients seeking care
• Optimize for mobile users and underserved communities with limited access to tech
• Build a secure, ADA-compliant website aligned with modern design standards
• Enhance visibility of services, programs, and donation opportunities

Strategy & Execution

UX/UI Overhaul

We restructured the site architecture to make it easier for patients to find care, services, locations, and forms—especially on mobile. Menus were simplified, and appointment actions were made prominent.

Mobile-First, Multilingual Design

Recognizing the diverse needs of The Floating Hospital’s patient base, the new site was built for mobile-first browsing and translated for multiple languages to ensure broader accessibility.

SEO & Speed Optimization

Pages were rebuilt with proper structure and technical SEO best practices, helping the site rank better in local search. We also improved load times, making the experience smoother for mobile users with slower connections.

Storytelling-Driven Layouts

We incorporated visuals, testimonials, and narrative content that reflect the organization’s mission to serve New York’s most vulnerable families. The site’s design now supports patient trust and donor engagement.

Key Results

• 47% increase in mobile engagement within the first 60 days
• Improved appointment requests through streamlined form UX
• Enhanced donor engagement, with higher visibility of fundraising initiatives
• Site-wide accessibility compliance, making it usable by a broader audience

Conclusion

Dream Digital 360 helped The Floating Hospital transform its digital presence while preserving its legacy and mission. The result is a faster, more accessible, and more impactful website that supports both patient needs and organizational growth.

Want to modernize your healthcare website? Let Dream Digital 360 design a platform that serves your mission, attracts new patients, and builds trust—starting today.