Results
75%
Increase in monthly donations driven by targeted ad campaigns
3.8×
ROAS across Google and Meta due to optimized ad spend.
45%
Boost in website traffic from veterans and supporters, improving community reach.
Client Overview
Hard Head Veterans is a nonprofit organization that empowers veteran-owned motorcycle clubs through community events, support services, and advocacy. Seeking to amplify donations and awareness, they partnered with Dream Digital 360 to deploy performance-driven paid media campaigns targeting veterans and allies.
Challenge
Hard Head Veterans needed more than awareness—they needed action. As a mission-driven nonprofit serving veteran-owned motorcycle clubs, they relied heavily on grassroots events and word of mouth to raise funds. But to scale their impact, they had to expand their digital presence and improve donation efficiency. With limited in-house marketing support, they turned to Dream Digital 360 to launch targeted paid media campaigns that would drive measurable donations while honoring the authenticity and community roots of their brand.
Our Process
Dream Digital 360 implemented a dual-platform paid media strategy, combining Google Search and Facebook & Instagram campaigns with segmented audiences, optimized creative, and conversion-focused targeting.
Execution & Services Provided
- Google Search Ads: We launched search campaigns optimized for donation-related keywords like “support veteran motorcycle group” and “donate to veteran nonprofit.” Through bid adjustments and compelling ad copy, we reached users actively looking to contribute.
- Meta Ad Campaigns: On Facebook and Instagram, we used interest, demographic, and lookalike targeting to reach veteran families, military supporters, and motorcycle fans. Ad formats included testimonial videos, event highlights, and clear calls to donate or attend events.
- Creative Testing & Optimization: We A/B tested headlines, images, and video ads to identify high-performing creative combinations. Messaging emphasized the mission, community impact, and veteran stories to foster emotional connection.
- Analytics & Performance Tracking: We built dashboards to monitor donations, click-through rates (CTR), and cost-per-action (CPA), enabling rapid budget shifts toward high-impact campaigns.
Through expertly structured Google and Meta ad campaigns, Dream Digital 360 helped Hard Head Veterans boost donations, improve ROAS, and expand its reach within key veteran and motorcycle communities. The result: stronger financial support, increased visibility, and deeper community engagement.
The Results
75%
Increase in monthly donations driven by targeted ad campaigns
3.8×
ROAS across Google and Meta due to optimized ad spend.
45%
Boost in website traffic from veterans and supporters, improving community reach.
Browse Featured Work
Explore our work—featuring video production, paid ads, SEO, web design, email marketing, and more that helped drive measurable growth and patient engagement.
Explore More Client Stories
Welcome to the spotlight, where DD360's magic touches down, turning the ordinary into the extraordinary.
Lets work together
Ready to transform your brand's digital presence and unlock the full potential of social media marketing? Reach out today, and let's start crafting your success story together.
%20(1).webp)
Hard Head Veterans
Schedule a Call & Get a Free Marketing Plan
We'll get back to you to schedule a strategy call and develop a free marketing plan based on your goals and budget. We can also communicate over email if that's easier for you.
