Results
3.2×
Blended ROAS across all paid media channels in Q1 2025
28%
Improvement in cost-per-acquisition (CPA) through audience and creative optimization
40%
Increase in influencer campaign conversion rates after refining tracking and creative briefing process
Client Overview
Talkspace, a leading online therapy platform, partnered with Dream Digital 360 to scale paid media performance, refine campaign reporting, and optimize influencer marketing workflows. Through strategic media buying, custom analytics, and consulting, we helped Talkspace improve efficiency and unlock new acquisition channels.
Challenge
Talkspace, a leader in online mental health services, needed to scale its marketing engine beyond what internal teams and existing vendors could support. While demand for online therapy was rising, performance across paid media, influencer campaigns, and analytics lacked the clarity and cohesion needed to fuel predictable growth. Talkspace partnered with Dream Digital 360 to strengthen performance marketing systems, improve ROI tracking, and build repeatable, scalable campaign operations across multiple acquisition channels.
Our Process
Dream Digital 360 implemented a multi-channel paid media strategy, refined data reporting frameworks, and advised on influencer campaign performance to optimize cross-channel ROI.
- Paid Media Management: We launched and optimized campaigns across Meta, Google, and YouTube—aligning creative with specific audience intent and mental health service offerings.
- Advanced Reporting & Attribution: Built customized dashboards and attribution tracking to clarify what ads and creators were driving real conversions.
- Influencer Marketing Support & Consulting: Provided campaign structure, content briefs, and reporting guidance to enhance Talkspace's internal influencer program.
The Results
3.2×
Blended ROAS across all paid media channels in Q1 2025
28%
Improvement in cost-per-acquisition (CPA) through audience and creative optimization
40%
Increase in influencer campaign conversion rates after refining tracking and creative briefing process
Browse Featured Work
Explore our work—featuring video production, paid ads, SEO, web design, email marketing, and more that helped drive measurable growth and patient engagement.
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Talkspace
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