Dream Digital 360 implemented a dual-platform paid media strategy—combining Google Ads with Facebook and Instagram campaigns. By segmenting audiences, optimizing ad creative, and aligning campaigns with product benefits and seasonal demand, we delivered performance-focused advertising designed to convert at scale.

Execution & Services Provided

• Google Ads Campaign Management: We launched high-intent search and shopping campaigns targeting terms like "standing desk for home office," "height-adjustable desks," and competitor brand comparisons. These campaigns featured dynamic product ads, tailored ad copy, and granular bid strategies to increase ROAS.
• Paid Social Advertising: On Facebook and Instagram, we built audience-specific campaigns using video ads, carousels, and user-generated content (UGC). Top-of-funnel campaigns focused on lifestyle visuals and brand awareness, while retargeting campaigns highlighted product features and limited-time offers.
• Creative Testing & Optimization: A/B testing of ad headlines, creative types (UGC vs. studio), and call-to-actions allowed us to rapidly iterate and scale the best-performing variations.
• Analytics & Reporting: We provided weekly performance dashboards with clear insights into ROAS, conversion rate, click-through rate, and customer acquisition cost—allowing for agile budget allocation.

Dream Digital 360’s performance-first approach helped EFFYDESK scale e-commerce revenue efficiently with highly targeted and optimized ad campaigns. By aligning paid strategy with product positioning and shopper behavior, we increased ROI, reduced wasted spend, and delivered scalable results in a competitive market.