Dream Digital 360 launched a full-funnel strategy designed to improve Shein Orthopaedics’ digital footprint and drive scalable patient acquisition. First, we optimized their Google Business Profile, launched a reputation management system, and implemented local SEO enhancements to improve visibility. We overhauled brand messaging with a refreshed visual identity and revamped their website for speed, clarity, and mobile responsiveness—leading to a 30% lift in conversion rate.

Next, we launched targeted Google Ads focused on high-intent search terms like “NYC knee replacement surgeon,” while building retargeting audiences across Facebook and Instagram using testimonial videos and carousel ads. Custom landing pages were created to match each campaign. On the content side, our team produced video explainers and patient testimonials, which were embedded into key digital assets to boost engagement and trust. Finally, we deployed marketing automation workflows for patient reminders and follow-ups, helping reduce no-shows and boost satisfaction.

As part of our video campaign strategy, we produced a series of authentic patient testimonials. These weren’t polished ads — they were raw, emotional stories that built real trust. Together, the videos showcased the Sheins’ unique “old school meets new school” philosophy of care, driving both credibility and connection.

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Notable Win:

Shein Orthopedics ad campaigns were recognized by the American Advertising Federation (AAF) for its originality, authenticity, and measurable success—proving that honest storytelling can still cut through the noise.

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