Case Studies
45% Surge in Appointment Requests, Top 2 Local Search Ranking, and 18% Drop in No-Show Rates in Just 90 Days
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Results

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45%

Increase in new patient appointment requests

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Local search positioning improved from page four to top-two results on Google Maps and SERPs

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Patient no-show rate dropped 18% through automated reminders and nurture campaigns

Client Overview

Modern Orthopaedics of New Jersey, a leading orthopedic practice serving Northern NJ, partnered with Dream Digital 360 to attract more patients, improve their digital presence, and enhance their overall patient experience. Known for advanced surgical care and personalized treatment, the clinic needed a comprehensive marketing partner to support sustainable growth in a competitive market.

Challenge

Modern Orthopaedics of New Jersey, a top-tier orthopedic clinic serving Northern NJ, faced mounting competition in a saturated local market. Despite offering advanced surgical care and personalized treatments, their online visibility, lead flow, and patient engagement systems needed optimization. The clinic sought a strategic marketing partner to attract more qualified patients, improve digital discoverability, and streamline the patient experience for sustainable long-term growth.

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Our Process

Dream Digital 360 executed a full-funnel marketing strategy built to scale visibility and conversions. This included local SEO improvements, Google Business Profile optimization, and geo-targeted Google and Meta ad campaigns focused on high-intent services like joint replacement and sports medicine. We designed custom landing pages with embedded physician bios, CTAs, and testimonials to boost ad relevance and increase conversion rates.

To deepen engagement, we produced educational and testimonial video content and deployed automated HIPAA-compliant email workflows for appointment confirmations, reminders, and follow-ups—dramatically improving the patient journey and minimizing no-shows.

The Results

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45%

Increase in new patient appointment requests

arrow up

Local search positioning improved from page four to top-two results on Google Maps and SERPs

arrow up

Patient no-show rate dropped 18% through automated reminders and nurture campaigns

Portfolio

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Modern Orthopeadics of New Jersey

Dream Digital 360 partnered with Modern Orthopaedics of New Jersey to implement full-funnel marketing—combining SEO, paid ads, branding, web optimization, automation, and video—to boost visibility, patient acquisition, and engagement across digital channels.
Objective
45% Surge in Appointment Requests, Top 2 Local Search Ranking, and 18% Drop in No-Show Rates in Just 90 Days
Strategy
Launch an integrated digital campaign featuring Local SEO, Google Ads, Facebook/Instagram ads, optimized landing pages, patient testimonial videos, and HIPAA-compliant follow-up automations.
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