Results
45%
Increase in website engagement after updating design and imagery
Consistent branding implemented across signage, marketing, and provider pages
Improved patient trust and recognition, with higher engagement on social and local search platforms
Client Overview
EMU Health is a multi-specialty medical group serving patients across Queens, NY—offering everything from urgent care and imaging to surgery and women’s health. As the organization expanded, its leadership recognized the need for a modernized brand that matched the quality of its care and facilities.
Challenge
As EMU Health rapidly expanded its multi-specialty medical services across Queens, NY, its brand identity fell behind the quality of care it delivered. Outdated visuals, stock photography, and inconsistent branding created a disconnect between the patient experience and the organization’s growth. EMU Health needed a bold, unified brand strategy to reflect its professionalism, instill trust, and scale across new service lines and locations—both online and offline.
Our Process
Dream Digital 360 approached EMU Health’s brand transformation through a three-phase creative strategy focused on visual clarity, trust-building, and long-term scalability.
- Discovery & Brand Audit: We began with an in-depth discovery session to understand EMU Health’s mission, patient demographics, and expansion goals. Our team conducted a full brand audit to identify gaps in consistency, visual appeal, and patient perception.
- Logo Redesign: Using insights from the audit, we crafted a bold, scalable logo system that captured EMU Health’s forward-thinking ethos while maintaining the professionalism expected in a clinical setting. The new logo was designed to work seamlessly across digital and physical applications—web, scrubs, signage, and social media.
- Brand Photography: To eliminate reliance on stock imagery and reflect the real care experience, our creative team conducted custom photography sessions across multiple EMU Health locations. We captured candid interactions between patients and staff, along with high-quality images of facilities and treatment environments—building trust through authentic visuals.
- Creative Direction & Visual Strategy: With all creative assets in place, we developed a comprehensive style guide outlining colors, fonts, imagery usage, and layout principles. This ensured consistent brand application across EMU Health’s website, ads, print materials, and internal communications—laying the foundation for future campaigns and expansion.
- Deployment & Support: We supported EMU Health’s internal teams in rolling out the new branding across platforms—offering guidance on asset usage and performance optimization. Our ongoing support ensured a smooth transition and allowed the brand to scale its marketing with confidence.
The Results
45%
Increase in website engagement after updating design and imagery
Consistent branding implemented across signage, marketing, and provider pages
Improved patient trust and recognition, with higher engagement on social and local search platforms
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EMU Health
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