To drive sustainable revenue growth, our first step was a deep audit of Geyer’s backend systems, uncovering that the majority of high-value conversions—bulk purchase orders from schools—were completely invisible to ad platforms.

We built custom-coded conversion goals to sync backend order data into Google and Meta, enabling profit-optimized bidding. With clarity on unit economics and SKU-level profitability, we segmented campaigns by margin and launched targeted Performance Max and Meta campaigns around the most profitable products.

Simultaneously, we rebuilt email marketing flows, launched geo-targeted campaigns for trade shows, and tested new creative formats including testimonial reels and carousel ads. Our full-funnel strategy combined precise audience targeting, data integrity, and creative execution to deliver results that went beyond typical ad optimization—transforming Geyer’s marketing into a scalable revenue engine.