Results
Delivered the best-performing ad campaign in the company’s history
Surpassed internal ROI and growth benchmarks, outperforming all previous ad efforts
Executed platform-specific strategies that drove top-line revenue and long-term brand lift
Client Overview
GoForward Health, a progressive healthcare provider with operations throughout the eastern seaboard, enlisted Dream Digital 360 as its lead digital advertising agency from 2020 through late 2024. The goal: develop and scale paid advertising campaigns that would reach new patients, break through a noisy digital landscape, and perform at a level unmatched by previous efforts.
Challenge
With a large advertising budget and operations spanning multiple U.S. states, GoForward encountered a range of challenges that limited campaign performance and growth. Their traditional medical messaging led to ad fatigue and declining engagement across channels, especially in an increasingly saturated and competitive health and wellness market. Additionally, they faced compliance constraints that made campaign execution more complex, as well as significant demographic variability across markets, requiring a more personalized and adaptive advertising strategy to effectively resonate with target audiences in different regions.
Our Process
Dream Digital 360 reimagined GoForward’s paid media approach by shifting from clinical messaging to a human-centered narrative.
We crafted copy that connected with real people, not just patients—prioritizing emotional resonance over medical jargon. Through precision audience mapping, we segmented campaigns by geography, patient needs, and psychographics, delivering tailored messaging across Google and Meta.
Our cross-platform strategy combined high-intent search capture with long-term trust-building via social channels. Strategic A/B testing, compliance consulting, and ongoing optimization ensured every ad performed at its highest potential—ultimately producing the brand’s most successful digital advertising results to date.
The Results
Delivered the best-performing ad campaign in the company’s history
Surpassed internal ROI and growth benchmarks, outperforming all previous ad efforts
Executed platform-specific strategies that drove top-line revenue and long-term brand lift
Browse Featured Work
Explore our work—featuring video production, paid ads, SEO, web design, email marketing, and more that helped drive measurable growth and patient engagement.
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Go Forward Health
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